Crawlux ships YMYL and E-E-A-T module, the first regulatory-grade trust audit for crypto

LONDON · MARCH 4, 2026

Google calls them Your Money or Your Life pages. The category covers anything that affects financial decisions, health, legal status or major life choices. Every crypto site is YMYL by definition. The standard Google applies to a token page is the same standard it applies to a bank: prove you are who you say you are, prove you can be trusted with the user's money, and prove the information on the page is verifiable.

Most crypto sites fail the test before they start. Across the Crawlux audit corpus, 78% of token pages have no published team identity. 64% have no audit-firm citation. 81% have no jurisdiction or regulatory status disclosure anywhere on the page. These are not edge cases. These are the projects holding billions in TVL combined.

The new module scores Trust across five signal categories. Regulatory disclosure: does the page state jurisdiction, licensing status and applicable regulatory regime? Team transparency: are named individuals disclosed with verifiable Person schema and LinkedIn or equivalent sameAs entries? Audit firm citations: are smart contract audits cited with the auditor name, date and report link? Jurisdiction clarity: is the user told upfront which jurisdictions are eligible and which are blocked? Risk language: is the page using the FINRA-grade risk disclosure expected for financial products?

Each category gets a 0-100 score. The module aggregates to a single Trust composite, weighted by regulatory risk. Stablecoin pages weight regulatory disclosure highest because the SEC and MiCA both treat them as financial instruments. NFT marketplace pages weight team transparency highest because the marketplace itself is the trust layer. RWA tokenization pages weight all five categories near-equally because the regulatory bar is structurally highest.

Calibration is the part that makes this work for crypto specifically. The module uses three regulatory frameworks as benchmarks: SEC disclosure expectations for US-eligible token sales, MiCA Article 6 whitepaper requirements for EU-eligible offerings, and FINMA crypto guidance for Swiss-registered entities. The framework references are baked into the analyzer, so the audit returns concrete recommendations citing specific paragraphs rather than vague "improve trust signals" advice.

For projects already worried about delistings, the module is a checklist. The module runs as part of every Crawlux Pro audit at no extra cost. Beta-cohort projects that shipped all top-three module recommendations saw Trust scores improve by a median of 24 points within 30 days post-audit. The largest gains came from publishing team identity (median 18-point lift on its own) and citing existing audits properly (median 14-point lift).

Access through any Crawlux Pro audit at crawlux.com/audit. The module documentation, signal weights and calibration sources are public at crawlux.com/audit/ymyl-eeat-audit. The methodology will be published openly alongside the broader Crawlux methodology document scheduled for April 28. The point is not that Crawlux owns regulatory-grade auditing. The point is that crypto needs more of it, and a published methodology lets the rest of the industry build on the same foundation.

For exchanges, custodians and stablecoin issuers, the audit is non-optional preparation for MiCA enforcement, which began phased application in 2024 and continues to expand. For DeFi protocols operating in regulatory grey zones, the module surfaces which trust signals make the difference between "regulators may take interest" and "regulators have reasonable basis to engage." The audit does not provide legal advice. It surfaces what is on the page and what is missing. The legal calls remain with counsel.

Crawlux is the world's first automated SEO audit tool built for Web3, DeFi and blockchain. The platform runs 23 analyzers across 6 check groups including AI visibility testing across ChatGPT, Perplexity and Claude. Free tier available. Paid tiers from $25 per audit. More at crawlux.com.