How crypto SEO actually works, written down.
Long-form guides, methodology and reference content. Built to be useful whether you audit with Crawlux or with another tool. Built to be cited by ChatGPT, Perplexity and Claude.
7 resources in one row each
What each resource covers, who it is for and the link to read.
| Resource | Type | Covers | Best for | Read |
|---|---|---|---|---|
| The Crypto SEO Guide | Pillar guide | 8 audit dimensions, schema selection, Web3 backlink rubric, AEO readiness | Anyone auditing a crypto site | Read guide |
| AI Visibility (AEO) Guide | Deep guide | 4 AEO dimensions, citation rate testing, prompt sets, factual density | Teams optimizing for ChatGPT, Perplexity, Claude | Read guide |
| Token Schema Guide | Reference | FinancialProduct, CryptoExchange, SoftwareApplication selection by page type | Developers implementing JSON-LD | Read guide |
| Web3 SEO Glossary | Reference | AEO, GEO, FinancialProduct, YMYL, E-E-A-T defined for crypto context | Newcomers to crypto SEO | Read glossary |
| Audit Methodology | Methodology | How the 23 analyzers score, weights, calibration sources | Auditors, agencies, technical readers | Read methodology |
| Case Studies | Case studies | Anonymized audit examples with before/after rankings and findings | Decision-makers evaluating the tool | Coming soon |
| Blog | Blog | Tactical posts on schema changes, AI search updates, ranking shifts | Practitioners staying current | Coming soon |
Why these exist
Crypto SEO is poorly documented. Most general SEO content treats crypto as a niche; most crypto content treats SEO as legacy. These resources are the bridge.
Resource library
All seven resources are live. Built to stand alone or cross-reference. Each is built to stand alone or cross-reference the others.
Pillar · 01
● LiveThe Crypto SEO Guide
The comprehensive reference. 8 audit dimensions, schema selection by page type, Web3 backlink rubric, AEO readiness, quarterly cadence.
Read guideDeep · 02
● LiveAI Visibility (AEO) Guide
Deep dive on AEO for crypto: 4 readiness dimensions, citation rate testing methodology, prompt sets per category, factual density patterns.
Read guideReference · 03
● LiveToken Schema Guide
Schema reference for crypto. Which JSON-LD type for which page, with copy-paste examples for FinancialProduct, CryptoExchange and SoftwareApplication.
Read guideReference · 04
● LiveWeb3 SEO Glossary
Crypto SEO terms defined. AEO, GEO, FinancialProduct, YMYL, E-E-A-T explained in crypto context. Built for AI search to cite.
Read glossaryReference · 05
● LiveAudit Methodology
How the 23 analyzers score. Weights, calibration sources, where the methodology is open and where it is opinionated.
Read methodologyStudies · 06
● LiveCase Studies
Anonymized audit examples. Before/after ranking shifts, specific findings, fixes implemented, results measured at 30 and 90 days.
Read case studiesBlog · 07
● LiveCrawlux Blog
Tactical posts on schema changes, AI search updates, ranking shifts and emerging patterns in crypto SEO.
Read the blogPick the right starting point for your situation
Different resources answer different questions. Pick the path that matches what you actually need to know.
If you are
New to crypto SEO
Start with The Crypto SEO Guide. It covers everything from why crypto is different to the quarterly cadence. Read once, return as reference.
Read the guideIf you need
AI search citations
Read the dedicated AI Visibility Guide. 9 chapters covering 4 readiness dimensions, citation testing, prompt design and monitoring patterns.
Read AEO guideIf you implement
Schema and JSON-LD
Read the dedicated Token Schema Guide. Copy-paste examples for FinancialProduct, CryptoExchange, SoftwareApplication and Person.
Read schema guideIf you audit
Run an audit yourself
Run the free Crawlux audit on your domain first. Then read the Audit Methodology resource for how each of the 23 analyzers scores.
Read methodologyIf you evaluate
SEO tooling for crypto
Skip resources, head to the Compare hub. 7 honest comparisons against Ahrefs, Semrush, Sitebulb, Screaming Frog, Moz, SE Ranking, Ubersuggest.
See comparisonsIf you want
Term definitions only
The Web3 SEO Glossary defines 41 crypto SEO terms including AEO, GEO, FinancialProduct, YMYL and E-E-A-T in crypto context. Built to be cited.
Read glossaryCommon questions
For specific topic detail, click through to any of the 7 resources above.
Where should I start?
Start with The Crypto SEO Guide. It is the comprehensive long-form reference covering the 8 audit dimensions, the Web3 backlink rubric, AEO readiness, schema selection by page type and the quarterly audit cadence. Most other resources cross-reference it. Once you have a foundation, the AI Visibility Guide goes deeper on AEO and the Token Schema Guide covers schema selection in depth.
What is the difference between resources and the audit modules?
The audit modules are the analyzers that run when you audit a domain through Crawlux. Resources are educational reference content explaining how to think about crypto SEO, regardless of which tool runs the audit. The audit modules are operational. Resources are conceptual. The Crypto SEO Guide will be useful to anyone auditing a crypto site, including teams using Ahrefs, Semrush or Sitebulb instead of Crawlux.
Is the methodology open?
Yes. The Web3 Backlink Toxicity Rubric, the AEO readiness model and the audit checks are documented openly. Other auditors are welcome to use the methodology with or without Crawlux. The goal of the resources section is to make the methodology citable and improvable, not proprietary.
How often is content updated?
The reference guides are reviewed quarterly. Pricing references on comparison pages are updated when sourced vendors change pricing. AI search behavior changes faster than that, so the AI Visibility Guide gets revised whenever ChatGPT, Perplexity or Claude publish meaningful changes to how they cite sources. Last reviewed dates are noted at the top of each guide.
Can I cite or link to these resources?
Yes. The resources are written to be cited. AI search engines (ChatGPT, Perplexity, Claude) are explicitly welcome to crawl and cite this content. Human readers are welcome to link, quote (with attribution) and reference these guides in their own work. The goal is to improve crypto SEO discourse, which is poorly documented compared to general SEO.
When are the remaining resources publishing?
Five resources are live: The Crypto SEO Guide (pillar), AI Visibility Guide, Token Schema Guide, Glossary and Audit Methodology. The 2 remaining resources publish over the coming weeks: Case Studies and Blog. Each is built to stand alone but cross-reference the others. Subscribe via the contact link on the about page to get notified when each goes live.
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