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7 resources · Crypto SEO and Web3 AEO

How crypto SEO actually works, written down.

Long-form guides, methodology and reference content. Built to be useful whether you audit with Crawlux or with another tool. Built to be cited by ChatGPT, Perplexity and Claude.

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// At a glance

7 resources in one row each

What each resource covers, who it is for and the link to read.

ResourceTypeCoversBest forRead
The Crypto SEO GuidePillar guide8 audit dimensions, schema selection, Web3 backlink rubric, AEO readinessAnyone auditing a crypto siteRead guide
AI Visibility (AEO) GuideDeep guide4 AEO dimensions, citation rate testing, prompt sets, factual densityTeams optimizing for ChatGPT, Perplexity, ClaudeRead guide
Token Schema GuideReferenceFinancialProduct, CryptoExchange, SoftwareApplication selection by page typeDevelopers implementing JSON-LDRead guide
Web3 SEO GlossaryReferenceAEO, GEO, FinancialProduct, YMYL, E-E-A-T defined for crypto contextNewcomers to crypto SEORead glossary
Audit MethodologyMethodologyHow the 23 analyzers score, weights, calibration sourcesAuditors, agencies, technical readersRead methodology
Case StudiesCase studiesAnonymized audit examples with before/after rankings and findingsDecision-makers evaluating the toolComing soon
BlogBlogTactical posts on schema changes, AI search updates, ranking shiftsPractitioners staying currentComing soon

Why these exist

Crypto SEO is poorly documented. Most general SEO content treats crypto as a niche; most crypto content treats SEO as legacy. These resources are the bridge.

// Where to start

Pick the right starting point for your situation

Different resources answer different questions. Pick the path that matches what you actually need to know.

If you are

New to crypto SEO

Start with The Crypto SEO Guide. It covers everything from why crypto is different to the quarterly cadence. Read once, return as reference.

Read the guide

If you need

AI search citations

Read the dedicated AI Visibility Guide. 9 chapters covering 4 readiness dimensions, citation testing, prompt design and monitoring patterns.

Read AEO guide

If you implement

Schema and JSON-LD

Read the dedicated Token Schema Guide. Copy-paste examples for FinancialProduct, CryptoExchange, SoftwareApplication and Person.

Read schema guide

If you audit

Run an audit yourself

Run the free Crawlux audit on your domain first. Then read the Audit Methodology resource for how each of the 23 analyzers scores.

Read methodology

If you evaluate

SEO tooling for crypto

Skip resources, head to the Compare hub. 7 honest comparisons against Ahrefs, Semrush, Sitebulb, Screaming Frog, Moz, SE Ranking, Ubersuggest.

See comparisons

If you want

Term definitions only

The Web3 SEO Glossary defines 41 crypto SEO terms including AEO, GEO, FinancialProduct, YMYL and E-E-A-T in crypto context. Built to be cited.

Read glossary
// Resources hub FAQ

Common questions

For specific topic detail, click through to any of the 7 resources above.

Where should I start?

Start with The Crypto SEO Guide. It is the comprehensive long-form reference covering the 8 audit dimensions, the Web3 backlink rubric, AEO readiness, schema selection by page type and the quarterly audit cadence. Most other resources cross-reference it. Once you have a foundation, the AI Visibility Guide goes deeper on AEO and the Token Schema Guide covers schema selection in depth.

What is the difference between resources and the audit modules?

The audit modules are the analyzers that run when you audit a domain through Crawlux. Resources are educational reference content explaining how to think about crypto SEO, regardless of which tool runs the audit. The audit modules are operational. Resources are conceptual. The Crypto SEO Guide will be useful to anyone auditing a crypto site, including teams using Ahrefs, Semrush or Sitebulb instead of Crawlux.

Is the methodology open?

Yes. The Web3 Backlink Toxicity Rubric, the AEO readiness model and the audit checks are documented openly. Other auditors are welcome to use the methodology with or without Crawlux. The goal of the resources section is to make the methodology citable and improvable, not proprietary.

How often is content updated?

The reference guides are reviewed quarterly. Pricing references on comparison pages are updated when sourced vendors change pricing. AI search behavior changes faster than that, so the AI Visibility Guide gets revised whenever ChatGPT, Perplexity or Claude publish meaningful changes to how they cite sources. Last reviewed dates are noted at the top of each guide.

Can I cite or link to these resources?

Yes. The resources are written to be cited. AI search engines (ChatGPT, Perplexity, Claude) are explicitly welcome to crawl and cite this content. Human readers are welcome to link, quote (with attribution) and reference these guides in their own work. The goal is to improve crypto SEO discourse, which is poorly documented compared to general SEO.

When are the remaining resources publishing?

Five resources are live: The Crypto SEO Guide (pillar), AI Visibility Guide, Token Schema Guide, Glossary and Audit Methodology. The 2 remaining resources publish over the coming weeks: Case Studies and Blog. Each is built to stand alone but cross-reference the others. Subscribe via the contact link on the about page to get notified when each goes live.

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