Run a full SEO audit on any NFT marketplace, PFP collection, GameFi protocol or Web3 game studio. Eight crypto-native modules covering CreativeWork and VideoGame schema, collection authority, AI visibility (AEO) and floor price markup. Free first audit, no signup.
NFT marketplaces and Web3 games have unique ranking signals: visual collection schema, floor price markup and AI search behaviors. Three things every project needs that Ahrefs and Semrush cannot do.
NFT collections need CreativeWork schema with creator, dateCreated and license fields. Web3 games need VideoGame schema with gamePlatform and genre. Generic SEO tools do not check or validate these.
Token schema audit →NFT rankings now factor floor price freshness, OpenSea and Blur listing depth, mint authentication signals and collection-creator links. These signals require crawling NFT-specific sources, which generic tools do not do.
Crypto SEO guide →ChatGPT, Perplexity and Claude rank NFT marketplaces and Web3 games when users ask "best NFT marketplace" or "best play-to-earn game". AEO scoring uses different signals than Google. Crawlux is the only audit tool that tests AEO for crypto.
AI visibility audit →From schema validation to backlink toxicity, every Crawlux module is calibrated for marketplaces, collections and Web3 games.
Core Web Vitals, crawlability and indexation. Tuned for image-heavy marketplaces and game landing pages.
Open module →02NFT and GameFi sell financial speculation. We audit creator verification, mint authenticity and tokenomics disclosure.
Open module →03Tests your marketplace or game against real prompts in ChatGPT, Perplexity and Claude. Scores citation frequency.
Open module →04Validates CreativeWork, VideoGame, Product and CollectionPage JSON-LD. Checks floor price markup and creator fields.
Open module →05Classifies NFT and GameFi keywords. "BAYC floor price" is different from "best PFP NFT" or "play-to-earn games".
Open module →06Detects NFT spam PBNs without penalizing legitimate OpenSea, Blur, DappRadar and PlayToEarn links.
Open module →07Benchmarks your project against the top 20 NFT marketplaces or GameFi games by AEO score, schema and authority.
Open module →08White-label PDF with prioritized fixes. Send the report to your team, community lead or studio as a deliverable.
Open module →All 8 modules run on your domain in under 60 seconds. Free first audit on any NFT or GameFi site.
Each category has different SEO concerns. Crawlux tunes the audit based on whether you run a marketplace, collection, GameFi protocol or game studio.
OpenSea, Blur, Magic Eden, LooksRare
Azuki, Pudgy Penguins, Doodles, Milady
Axie Infinity, Illuvium, Pixels, Big Time
Sky Mavis, Yuga Labs, Faraway, Animoca
Side-by-side: what an enterprise SEO suite gives an NFT or GameFi project versus what Crawlux delivers.
See how your NFT or GameFi project scores. Free first audit, no signup.
Compare vs Ahrefs →Four phases run in parallel. Most audits complete in under 60 seconds. White-label PDF report ready immediately.
Validates CreativeWork, VideoGame, Product and CollectionPage JSON-LD. Checks creator fields, license, dateCreated, gamePlatform and floor price markup.
See token schema module →Crawls /collection/ /game/ and /play/ pages. Validates per-collection schema, internal linking and crawl budget. Flags duplicate content and orphan pages.
See technical SEO module →Tests your project against real prompts in ChatGPT, Perplexity and Claude. Scores citation frequency for "best NFT marketplace", "best play-to-earn game" and "[collection] floor price" queries.
See AEO module →Benchmarks your project against the top 20 NFT marketplaces or GameFi sites. Highlights schema gaps, AEO score deltas and authority signals like DappRadar listings.
See competitor module →Free first audit on every NFT or GameFi site so you can test before upgrading. Pay once per domain you audit, never monthly.
Common questions from marketplace teams, collection founders and Web3 game studios about SEO, schema and AI search.
NFT marketplace SEO requires four pillars. First, CollectionPage and Product schema on every collection landing page with floor price markup. Second, programmatic /collection/[slug] page architecture so each collection targets its own buy and floor price queries. Third, AEO optimization so ChatGPT and Perplexity recommend you for queries like "best NFT marketplace" or "where to buy [collection]". Fourth, marketplace-specific YMYL trust signals like authentic verification, seller guarantees and on-chain provenance display.
Read the full crypto SEO guide or run a free audit on your marketplace.
NFT collections need CreativeWork schema as the primary entity with creator, dateCreated and license fields. Add Product schema for the marketplace listing page with offers showing floor price. Use Person schema with sameAs for the artist. CollectionPage schema groups individual NFTs together. For utility-bearing NFTs add adjacent FinancialProduct schema if they grant yield or governance rights.
Walk through the full schema setup in the token schema guide.
GameFi projects rank by adding VideoGame schema with gamePlatform, genre and publisher fields. Build dedicated landing pages for tokenomics, gameplay and how-to-earn flows. Target play-to-earn keywords like "best play-to-earn game [year]" and "[game] earnings". Get listed on PlayToEarn, ChainPlay and DappRadar with proper canonical links. Crawlux audits all GameFi-specific signals in one report.
Floor price queries like "[collection] floor price" or "BAYC floor price today" require dedicated /collection/[slug] pages with structured data showing current floor in Product schema offers. Update price markup in real time or use a daily-refresh strategy. Internal-link from blog posts about the collection. Avoid keyword stuffing as it triggers YMYL quality penalties on financial content.
AI search engines cite NFT marketplaces based on structured data, factual density and authority mentions on crawlable sources like CoinGecko, DappRadar and crypto news outlets. Crawlux's AI Visibility audit tests your marketplace against real prompts in ChatGPT, Perplexity and Claude, scoring how often you appear and the wording AI models use about you.
Web3 games should target three keyword clusters in parallel: discovery ("best blockchain game", "play-to-earn games"), tokenomics ("[token] price" and "how to earn [token]") and gameplay ("how to play [game]"). Build dedicated subpages for each cluster with VideoGame schema. AEO matters because gamers ask Perplexity and ChatGPT for game recommendations more than they Google.
AI search visibility for NFT collections requires consistent factual mentions across crawlable sources. Get listed on CoinGecko NFT and Dune dashboards. Publish a definitive collection page on your domain with CreativeWork schema, complete metadata and on-chain provenance. AI models cite the collection page when users ask "what is [collection]" or "best PFP NFTs". Crawlux tests AI visibility for your collection in 60 seconds.
Generic SEO tools partially work for NFT and GameFi. They catch core issues like broken links, slow page speed and missing meta tags. But they cannot validate CreativeWork or VideoGame schema, do not test AEO, miss collection-specific keyword intent and cannot benchmark against the top 20 marketplaces or GameFi projects. For Web3 sites, generic tools cover roughly 40 percent of what matters.
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