Run a full SEO audit on any DeFi protocol, DEX, yield farm or staking platform. Eight crypto-native modules covering FinancialProduct schema, AI visibility (AEO), on-chain authority and YMYL trust signals. Free first audit, no signup.
Decentralized finance has its own ranking signals, schema requirements and AI search behaviors. Three things every DeFi protocol needs that Ahrefs and Semrush cannot do.
FinancialProduct, CryptoExchange and InvestmentOrDeposit schemas signal to Google what your protocol does. Generic SEO tools do not check these. Without them, search engines treat your DeFi site like any other web page.
Token schema audit →DeFi search rankings now factor TVL trends, audit firm mentions and on-chain governance activity. These signals require crawling DeFi-specific sources like DefiLlama, CoinGecko and Etherscan, which generic tools do not do.
Crypto SEO guide →ChatGPT, Perplexity and Claude now rank DeFi protocols when users ask "best lending protocol" or "where to stake ETH". AEO scoring uses different signals than Google. Crawlux is the only audit tool that tests AEO for crypto.
AI visibility audit →From schema validation to backlink toxicity, every Crawlux module is calibrated for decentralized finance protocols.
Core Web Vitals, crawlability and indexation. Tuned for SPA-heavy DeFi frontends like Vue and React.
Open module →02DeFi is YMYL by definition. We audit author bios, audit firm citations and trust signals against Google's quality guidelines.
Open module →03Tests your protocol against real DeFi queries in ChatGPT, Perplexity and Claude. Scores citation frequency.
Open module →04Validates FinancialProduct, CryptoExchange and InvestmentOrDeposit JSON-LD. Checks fee disclosure and APY markup.
Open module →05Classifies DeFi keywords by intent. "Best DeFi yield" is different from "Aave APY" or "how to use Compound".
Open module →06Web3-tuned PBN detection. Flags spam from copycat sites without penalizing legitimate DefiLlama and CoinGecko links.
Open module →07Benchmarks your protocol against the top 20 DeFi sites in your category by AEO score, schema coverage and content quality.
Open module →08White-label PDF with prioritized fixes. Send the report to your team or client as a deliverable.
Open module →All 8 modules run on your domain in under 60 seconds. Free first audit on any DeFi site.
Each DeFi category has different SEO concerns. Crawlux tunes the audit based on what your protocol actually does.
Aave, Compound, Maple, Morpho
Uniswap, Curve, Balancer, dYdX
Yearn, Convex, Pendle, Beefy
Lido, Rocket Pool, Frax, EigenLayer
Side-by-side: what an enterprise SEO suite gives a DeFi protocol versus what Crawlux delivers.
See how your DeFi protocol scores. Free first audit, no signup.
Compare vs Ahrefs →Four phases run in parallel. Most audits complete in under 60 seconds. White-label PDF report ready immediately.
Validates FinancialProduct, CryptoExchange and InvestmentOrDeposit JSON-LD. Checks for required fields like feesAndCommissionsSpecification, supportedAssets and provider organization.
See token schema module →Tests your protocol against real queries in ChatGPT, Perplexity and Claude. Scores how often your site is cited and what wording AI models use about you.
See AEO module →Web3-tuned classifier separates legitimate DeFi authority links (DefiLlama, CoinGecko, Etherscan) from toxic spam. Generic tools penalize legitimate crypto links.
See toxicity module →Benchmarks your protocol against the top 20 DeFi sites in your category. Highlights schema gaps, AEO score deltas and content coverage holes.
See competitor module →Free first audit on every DeFi site so you can test before upgrading. Pay once per domain you audit, never monthly.
Common questions from DeFi protocol teams about SEO, schema and AI search.
DeFi SEO requires four things generic SEO tools miss. First, FinancialProduct or CryptoExchange schema markup so Google understands your protocol's category. Second, AEO optimization so ChatGPT and Perplexity cite you for queries like "best DeFi yield" or "top lending protocols". Third, YMYL trust signals because financial content gets stricter quality scoring. Fourth, on-chain authority signals like TVL and audit firm mentions.
Read the full crypto SEO guide or run a free audit on your protocol.
Generic SEO tools like Ahrefs and Semrush were built for SaaS, e-commerce and content sites. They cannot detect FinancialProduct schema, do not understand crypto token symbols, miss AEO entirely and treat DeFi sites the same as a recipe blog. Crawlux is purpose-built for Web3 protocols with eight crypto-native modules.
See the full breakdown in Crawlux vs Ahrefs.
DeFi protocols need FinancialProduct schema for lending, yield and synthetic products, plus CryptoExchange schema for DEXs. Both must include feesAndCommissionsSpecification, interestRate where applicable plus provider organization. Add Article schema for protocol documentation and Person schema with sameAs Twitter and GitHub for the founding team to build E-E-A-T.
Walk through the full schema setup in the token schema guide.
Ranking a DEX requires CryptoExchange schema with supportedAssets array, transparent fee disclosure, audited smart contract mentions, deep linking from CoinGecko and CoinMarketCap entity pages plus content targeting both "how to swap [token]" and "best DEX for [chain]" queries. Crawlux audits all DEX-specific signals in one report.
AI search engines cite DeFi protocols based on structured data, factual density and authority mentions on crawlable sources. Crawlux's AI Visibility (AEO) audit tests your protocol against real DeFi queries in ChatGPT, Perplexity and Claude, then scores how often you appear and what wording AI models use about you.
Yield farming sites need APY transparency markup, vault-specific landing pages with FinancialProduct schema per pool, security audit firm mentions, TVL display with structured data and content targeting "best yield farming [chain]" and "[token] APY" queries. Avoid spammy "highest APY" claims as they trigger YMYL quality penalties.
Crypto SEO adds layers regular SEO does not: token schema markup, on-chain authority signals, AEO for crypto-specific AI queries, smart contract audit firm citations and YMYL compliance for financial content. It also has different crawl behavior since most crypto traffic comes from Brave, Telegram and Discord rather than just Google.
Generic SEO tools partially work. They will catch core technical issues like broken links, slow page speed and missing meta tags. But they cannot validate FinancialProduct schema, do not test AEO, miss crypto-specific keyword intent and cannot benchmark against the top 20 DeFi protocols. For DeFi sites, generic tools cover roughly 40 percent of what matters.
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Risk disclosure. Content references token economics, yields and trading platforms for SEO methodology purposes only. Crawlux does not provide investment advice. Cryptocurrency investments carry risk. Past performance does not predict future results. Do your own research and consult a qualified advisor before making investment decisions.