PLAYBOOK LIBRARY

Crypto SEO Playbooks: 8 Tactical Fixes

One task. One page. 30 minutes to 4 hours each. Code samples, validation, rollback. The fastest path from broken to fixed for the most common Web3 SEO issues.

Schema

PLAYBOOK Schema

Migrate Article Schema to FinancialProduct on DeFi Protocol Pages

The single highest-ROI schema fix in DeFi. About 88% of protocol pages run Article schema by default. This is how to migrate cleanly without breaking validation...

⏱ 30-45 minutes 📊 Beginner Read →

PLAYBOOK Schema

Migrate Organization Schema to CryptoExchange on Exchange Pages

Less than 15% of CEXes use CryptoExchange schema. Most ship generic Organization. This migration enables featured snippet eligibility on "crypto exchange&q...

⏱ 45-60 minutes 📊 Beginner Read →

Technical

PLAYBOOK Technical

Lazy-Load Your Wallet SDK to Fix INP and Pass Core Web Vitals

Wallet-connect SDKs are the single biggest INP killer on Web3 sites. Eager-loading them on every page costs 200-400KB of JS and 200-400ms of TBT. Here's how...

⏱ 30-45 minutes 📊 Intermediate Read →

PLAYBOOK Technical

Cache IPFS Images to a Fast CDN for OpenGraph and SEO Crawlers

Public IPFS gateways timeout for SEO crawlers about 40% of the time. Google's crawler waits ~3 seconds; IPFS often takes 5-8. Cached CDN versions fix og:ima...

⏱ 1-2 hours for initial setup, automated thereafter 📊 Intermediate Read →

AEO

PLAYBOOK AEO

Add Speakable Schema to FAQ Blocks for Higher AI Engine Citations

Speakable wraps key answer paragraphs and signals to AI engines "extract this for voice and direct answers." Underused in crypto, big AEO impact when ...

⏱ 5-15 minutes per page 📊 Beginner Read →

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YMYL

PLAYBOOK YMYL

Build a Proof of Reserves Page That Ranks for Trust Queries

Post-FTX, "safest crypto exchange" queries 5x'd. Exchanges with detailed Proof of Reserves pages own this traffic. Most exchanges have a one-sente...

⏱ 4-6 hours (after audit attestation in hand) 📊 Intermediate Read →

Backlinks

PLAYBOOK Backlinks

Audit and Disavow Toxic Crypto Backlinks (Google + Bing)

If you've worked with sketchy SEO agencies, you may have toxic backlinks dragging your rankings. Crypto-specific PBN networks have unique spam patterns that...

⏱ 2-4 hours initial audit, 30 minutes quarterly thereafter 📊 Intermediate Read →

Content

PLAYBOOK Content

Build an Ecosystem Directory Page That Captures Long-Tail Queries

The single highest-ROI L2 SEO enable. Arbitrum and Optimism dominate L2 search because they built proper ecosystem directories. Most L2s skip this entirely. Thi...

⏱ 8-12 hours initial build, automated thereafter 📊 Intermediate Read →

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