Crypto and DeFi sites are YMYL by definition, so Google scores them on Experience, Expertise, Authoritativeness and Trust. Crawlux audits author bios, founder identity, security audit firm citations and transparency signals against Google's quality guidelines, then prioritizes fixes by ranking impact.
Google's quality raters score every YMYL site on Experience, Expertise, Authoritativeness and Trust. For crypto, the heaviest weight falls on Trust. Crawlux audits all four pillars on every domain.
Every YMYL article needs a verifiable author with credentials, a public bio and Person schema with sameAs links to Twitter, GitHub or LinkedIn. Crawlux flags blog posts with no author byline, generic placeholder authors and bios missing credential signals.
See author checks →For crypto and DeFi, audit firm citations are the strongest external trust signal. Crawlux tracks mentions and sameAs links to Trail of Bits, OpenZeppelin, Quantstamp, CertiK and Hacken. It also validates that audit reports are reachable and current.
Crypto SEO guide →Trust signals scale across the whole domain: founder identity, contact info, risk disclosures, editorial process pages and clear ownership. Anonymous projects are not penalized but lose rankings if no consistent identity exists across GitHub, Twitter and audit reports.
View transparency checks →Each check produces a prioritized fix in the PDF report. Severity ratings tell you which trust gaps cost ranking the most.
Every article needs an author byline with credentials and Person schema. Generic placeholder authors and "Admin" bylines flagged as YMYL violations.
Person schema · sameAs · credentialsCross-references team page identity against GitHub, Twitter, LinkedIn and audit firm reports. Pseudonymous teams scored on identity consistency, not on doxxing.
GitHub · Twitter · LinkedIn · auditsTracks mentions of Trail of Bits, OpenZeppelin, Quantstamp, CertiK, Hacken and other security audit firms. Validates that linked reports return 200 and are not expired.
Trail of Bits · OpenZeppelin · QuantstampValidates Organization JSON-LD with sameAs array pointing to Twitter, Discord, Telegram, GitHub, CoinGecko, CoinMarketCap and DefiLlama profile pages.
Organization · sameAs · social proofYMYL content needs visible risk disclosures. Crawlux checks for /risk-disclosure/ pages, jurisdictional notices and clear language about smart contract and market risks.
/risk · /disclaimer · jurisdictionHigher-quality YMYL sites publish their editorial standards. Module checks for /editorial-policy/ or equivalent and flags blog posts without "reviewed by" or "fact-checked" signals.
/editorial · review processTrust requires reachable ownership. Checks for /contact/, /about/ and /team/ pages, registered company info where applicable and reachable email or support routes.
/contact · /about · /teamPattern-matches suspicious trust signals: unverifiable audit citations, expired reports presented as current, fake testimonial badges and dead sameAs profiles. Helps avoid manual penalties.
expired audits · fake badges · dead linksAll 8 trust signal checks run on your domain in under 60 seconds. Combined with 7 other audit modules.
YMYL & E-E-A-T is module 02 of 08. Trust signals reinforce technical health and AI visibility, which is why the audit runs all eight together.
Core Web Vitals · Crawlability · SPA rendering
ChatGPT · Perplexity · Claude
FinancialProduct · Organization · Person
E-E-A-T benchmarks · Trust gaps
Most SEO tools look for word count and meta tags. Crawlux's YMYL module looks for the specific trust signals Google's quality raters use on financial content.
Score your trust signals. Free first audit, no signup.
The YMYL & E-E-A-T module runs alongside the seven other audit modules. Total audit time is typically under 60 seconds.
Crawls every blog post, doc page and team page. Extracts author bylines, then matches each against Person JSON-LD with sameAs links to Twitter, GitHub and LinkedIn. Flags missing or generic placeholder authors.
View author checks →Pattern-matches the entire site for mentions of Trail of Bits, OpenZeppelin, Quantstamp, CertiK, Hacken, Halborn and other audit firms. Validates each linked report URL returns 200 and is not stale.
Crypto SEO guide →Looks for /team/, /about/, /contact/, /security/, /risk-disclosure/ and /editorial-policy/ pages. Cross-references Organization sameAs links and confirms social profile URLs are live and consistent with the brand.
View transparency checks →Findings prioritized by trust impact (high / medium / low) and effort (5min / 1hr / dev required). Each fix names the specific page and shows the recommended Person or Organization JSON-LD snippet ready to copy.
See PDF module →The YMYL & E-E-A-T module is included in every Crawlux audit alongside the seven other modules. Free first audit on any domain.
Common questions about YMYL, E-E-A-T and trust signals for crypto and Web3 sites.
YMYL stands for "Your Money or Your Life". Google applies stricter quality standards to YMYL content because users could lose money or get hurt if the information is wrong. All crypto and DeFi content qualifies as YMYL because it covers financial decisions. That means Google scores these sites against a higher E-E-A-T bar: Experience, Expertise, Authoritativeness and Trust.
Crypto sites without strong E-E-A-T signals struggle to rank regardless of other SEO work. Run a free audit to see your trust score.
The YMYL module checks author bios for credentials and sameAs links, founder identity verification through Twitter and GitHub, security audit firm citations (Trail of Bits, Quantstamp, CertiK, Hacken), Organization schema with social profile links, transparency signals like risk disclosures and editorial process pages plus the presence of clear contact and team information.
Google's quality raters score Experience (does the author have first-hand experience), Expertise (formal or demonstrated expertise in the topic), Authoritativeness (citations and recognition from authority sources) and Trust (overall site trustworthiness, secure connections, transparent ownership). For crypto, Trust is the dominant factor because users can lose funds. Audit firm mentions, founder identity verification and clear risk disclosures all directly improve the Trust score.
Anonymous or pseudonymous founders make E-E-A-T scoring harder but not impossible. Pseudonymous teams can build authority through consistent identity across GitHub, Twitter and audit firm reports, plus repeated cited mentions in crypto media. The Crawlux YMYL audit flags missing identity signals and recommends specific fixes whether the team uses real names or pseudonyms.
For DeFi and Web3 protocols, audit firm citations are one of the highest-impact trust signals. Mentions from firms like Trail of Bits, OpenZeppelin, Quantstamp, CertiK and Hacken on the protocol's About or Security page, with sameAs links pointing to the audit report PDFs, signal independent third-party verification. Crawlux's YMYL module specifically tracks these citations as authority signals.
YMYL is a category of content (Your Money or Your Life) that Google treats with extra scrutiny. E-E-A-T is the framework Google uses to score quality on those YMYL pages: Experience, Expertise, Authoritativeness and Trust. Every crypto site is YMYL by definition, so every crypto site is scored on E-E-A-T. The Crawlux audit measures specific E-E-A-T signals across the domain.
Three fast wins. First, publish detailed author bios on every blog post with credentials and sameAs links to Twitter, GitHub and LinkedIn. Second, link to all third-party audit reports on a dedicated /security/ page with Organization schema referencing the audit firms. Third, add a transparent /team/ page with founder identity. The Crawlux YMYL audit prioritizes each fix by impact and time to implement.
Yes. The YMYL audit flags suspicious patterns like unverifiable audit firm citations, expired audit reports presented as current, fake testimonial badges and Person schema with sameAs links pointing to dead profiles. Manipulated trust signals can trigger Google manual actions, so the module also surfaces patterns that look like potential issues for review.
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