01
AEO score
Citation rate across ChatGPT, Perplexity and Claude on 30+ category prompts. Citation rank and sentiment scored.
→ Gemini AI Analyzer · AI Visibility check
Audit module · 07 · Benchmark report
See exactly where you sit against the top 20 sites in your category.
Crawlux ranks your domain against the top 20 sites in your crypto vertical across eight dimensions. You see the named competitors, the per-dimension gap and which competitor to outscore on which signal to climb.
By the numbers
20named competitors per audit, drawn from CoinGecko categories, DefiLlama TVL rankings and AI search citation frequency in your vertical.List regenerated per audit so it stays current
8benchmark dimensions per competitor, including Web3-specific signals like smart contract security and CoinGecko presence.Each scored 0-100, side-by-side with you
~6 minstypical run time. The module crawls your domain plus the top 20 in parallel, runs all eight analyzers across every site, then generates the report.Median; varies with competitor site sizes
// Inside the audit
What the competitor benchmark actually looks like
A representative view of the benchmark dashboard inside the Crawlux PDF report. This is the DeFi Lending category. Your domain is highlighted; the top 5 of 20 are shown for clarity.
crawlux.com / report / your-domain.xyz / competitor-analysis
DeFi Lending · Top 5 of 20
Benchmark across 8 dimensions · Each score 0-100 · Sorted by overall
| Domain | Overall | AEO | Schema | Backlinks | CWV | Trust | |
|---|---|---|---|---|---|---|---|
| 01 | aave.com | 88 | 91 | 94 | 87 | 82 | 86 |
| 02 | compound.finance | 81 | 85 | 88 | 80 | 74 | 79 |
| 07 | your-domain.xyz | 62 | 58 | 61 | 55 | 79 | 59 |
| 03 | maker.dao | 79 | 82 | 81 | 85 | 76 | 80 |
| 04 | morpho.org | 74 | 73 | 78 | 68 | 81 | 72 |
| 05 | spark.fi | 71 | 70 | 74 | 65 | 73 | 75 |
Showing 5 of 20. Smart Contract Security, Token Fundamentals and GitHub Activity columns hidden for desktop view; full report includes all eight.
All scores in the dashboard above are illustrative and representative of typical patterns. Real audit scores vary materially by site.
// The eight dimensions
What each dimension measures and which analyzer powers it
Each dimension is calculated by a specific Crawlux analyzer running across your domain and every competitor in parallel.
02
Schema coverage
FinancialProduct, CryptoExchange, SoftwareApplication, Organization and Person JSON-LD presence and validity.
→ Crypto SEO Analyzer + Web3 Crawler
03
Backlink authority
Web3-tuned scoring. Authority sources (DefiLlama, CoinGecko, audit firms) weighted heavily; PBN clusters penalized.
04
Trust signals
Author bios, founder identity, audit firm citations, risk disclosures and editorial process. YMYL signals.
→ Crypto SEO Analyzer · YMYL + E-E-A-T checks
05
Core Web Vitals
LCP, CLS and INP on simulated mobile and desktop. Winner-by-CWV is rarely winner-by-AEO.
→ Technical Analyzer · Page Load Performance
06
Smart contract security
GoPlus Honeypot, security scan and tokenomics buy/sell tax. Audit firm citations for non-token sites.
→ Smart Contract Security Analyzer · GoPlus
07
Token fundamentals
CoinGecko presence, liquidity, trading volume and tokenomics distribution. The on-chain reality behind the marketing site.
→ Token Fundamentals + Tokenomics Distribution
08
GitHub developer activity
Commits, PR cadence, contributor count and repository age. AI models surface this signal heavily in protocol comparisons.
→ GitHub Activity Analyzer
Why eight dimensions, not three
A typical Ahrefs competitor analysis runs 3-4 generic dimensions. Crypto rankings are determined by signals that cross the marketing site and the on-chain layer.
// What an audit finding looks like
A typical competitor analysis finding
Each gap surfaces in the report with the specific competitor you need to outscore on the specific dimension, plus the recommended fix path.
● HIGHFinding 03 of 14 · Competitor Analysis
Category: DeFi Lending · Position 7 of 2023-point AEO gap to position 5 closeable in one quarter
AEO score of 58 trails position-5 competitor spark.fi (70) and position-6 instadapp.io (68). The gap concentrates in two areas:
- −11 points · ChatGPT · "best stablecoin lending" head term
- −9 points · Perplexity · "USDC lending APY" mid-tail
- +0 points · Claude · 67 vs 71 (already competitive)
→ Recommended fix path
- Ship FAQPage schema across all 12 lending market pages. See the Token Schema library.
- Add 6-8 Q-and-A blocks per landing page targeting the AEO prompts the Gemini analyzer surfaced.
- Increase factual density on /markets/ index: specific APYs, TVL, audit firm names with sameAs links.
- Re-audit at 90 days to measure delta.
Illustrative finding based on common patterns observed in TG3 client audits, not a real Crawlux scan output.
// How the audit runs
How the competitor analysis runs end-to-end
Five phases. Total time is typically 5-8 minutes including the time to crawl all 20 competitors in parallel.
- 01
Category classification
The Gemini AI Analyzer's Crypto Keyword Intent Classifier runs against your domain content plus on-chain signals (token contract presence, validator status, registered ecosystem grantees) to assign one of 20+ crypto categories. Misclassification at this stage cascades, so the audit shows the chosen category for confirmation before continuing.
- 02
Top 20 list generation
Pulled per audit from a maintained competitor index drawn from CoinGecko categories, DefiLlama TVL rankings, search rank for category head terms and citation frequency in ChatGPT, Perplexity and Claude. Pro and Team tiers can add custom domains via the
--add-competitorflag at audit launch. - 03
Parallel crawl + analysis
All 21 sites (you + 20) crawled in parallel via Puppeteer + Cheerio. Each site runs through every Crawlux analyzer. The Bull queue throttles per-host concurrency so we respect each site's effective rate limit and robots.txt directives.
- 04
Per-dimension scoring
Each of the 8 dimensions produces a 0-100 score per site. Overall score is a weighted average where AEO and Schema have higher weights for content sites. Smart Contract Security plus Token Fundamentals have higher weights for token-issuing protocols. Weights documented in the methodology page of the PDF report.
- 05
Gap report generation
For each dimension, the report identifies the closest competitor above you and the specific signals driving the gap. Findings are prioritized by closeability: gaps under 15 points with a clear technical fix get higher priority than 30-point gaps that require months of authority building.
// vs the alternatives
Crawlux vs Ahrefs Competitive Analysis vs Semrush
Ahrefs and Semrush are excellent for SaaS and e-commerce competitor analysis. For crypto, here is what each catches across the eight dimensions Crawlux runs.
| Dimension | Ahrefs Competitive Analysis | Semrush Domain Comparison | Crawlux Competitor Analysis |
|---|---|---|---|
| AEO across ChatGPT, Perplexity, Claude | ✕ Not measured | ✕ Not measured | ✓ All three LLMs scored |
| FinancialProduct + CryptoExchange schema coverage | ✕ | ✕ | ✓ Crypto-specific |
| Backlink authority (with Web3 source recognition) | ~ Generic DR only | ~ Generic AS only | ✓ Web3-tuned rubric |
| Audit firm citation tracking per competitor | ✕ | ✕ | ✓ Trail of Bits, OpenZeppelin etc. |
| Core Web Vitals comparison | ~ Available add-on | ~ Available add-on | ✓ Built in |
| Smart contract security signals (GoPlus etc.) | ✕ | ✕ | ✓ Per token |
| Token fundamentals (CoinGecko, liquidity) | ✕ | ✕ | ✓ CoinGecko + on-chain |
| GitHub developer activity comparison | ✕ | ✕ | ✓ Per protocol |
| Auto top-20 selection by crypto category | ✕ Manual entry | ✕ Manual entry | ✓ CoinGecko + DefiLlama indexed |
| Closeable gap prioritization | ✕ | ✕ | ✓ Effort vs lift ranked |
| Pricing | $99-449 / month subscription | $139-499 / month subscription | $0 / $25 / $49 one-time per audit |
// Competitor analysis FAQ
Competitor benchmark questions, answered
Common questions from teams running competitive audits on crypto categories.
How does Crawlux pick the top 20 competitors?
Crawlux classifies your domain into a crypto category (DeFi lending, DEX, NFT marketplace, wallet, layer-1 chain, exchange, infrastructure, GameFi etc.) using the Gemini AI Analyzer's keyword intent classifier and on-chain signals. It then pulls the top 20 sites in that category from a maintained competitor index drawn from CoinGecko categories, DefiLlama TVL rankings, search rank for category head terms and citation frequency in ChatGPT, Perplexity and Claude.
The list is regenerated per audit so it stays current. Pro and Team tiers can also add custom competitors.
What does competitor analysis actually measure?
Eight benchmark dimensions per competitor: AEO score (citation frequency in ChatGPT, Perplexity and Claude), schema coverage, backlink authority, trust signals, Core Web Vitals, smart contract security, token fundamentals and GitHub developer activity. Each dimension produces a 0-100 score per site and the report names which competitor you need to outscore on each.
Can I add my own competitor list?
Yes on Pro and Team tiers. The Free tier uses Crawlux's auto-generated top 20 list. Pro tier ($25 one-time per domain) lets you add up to 5 custom competitor domains. Team tier ($49 one-time per domain) lets you add up to 20 custom competitor domains. Custom competitors run through the same eight benchmark dimensions as the auto-selected list.
Does competitor analysis violate competitor terms of service?
Crawlux only crawls publicly accessible pages and respects robots.txt directives. We use the same crawl budget and rate limiting as Googlebot. We do not scrape gated content, do not bypass rate limits and do not access authenticated areas. The on-chain signal data (CoinGecko presence, GitHub activity, audit firm citations) all comes from public APIs. The audit produces a benchmark, not a copy of competitor content.
How often should I re-run competitor analysis?
Quarterly is enough for most teams. Crypto categories shift fast though, so run more often (monthly) if you are in a fast-moving category like restaking, AI x crypto or new L2 ecosystems. Pro tier includes a 90-day re-audit window. Team tier includes unlimited re-audits, which makes monthly tracking practical. Most teams set up a recurring quarterly audit and a fast re-audit after major launches or campaigns.
How is this different from Ahrefs Competitive Analysis?
Ahrefs Competitive Analysis compares organic traffic, top keywords, backlinks and content gap. It is excellent for SaaS and e-commerce. For crypto it misses everything Web3-specific: AEO scoring, FinancialProduct schema, smart contract security signals, on-chain token signals, audit firm citations and the recognized crypto authority sources. Crawlux runs the same generic dimensions Ahrefs covers plus the Web3-specific ones.
Does competitor analysis cover smart contract security?
Yes. The Smart Contract Security analyzer runs against each competitor where applicable. We check GoPlus honeypot detection, GoPlus security scan, audit firm citations on the protocol's site, on-chain transfer velocity and tokenomics buy/sell tax. For non-token sites (infrastructure, wallets, dApps) the analyzer checks audit firm citations and security disclosures rather than token-level signals.
Will the report show me named competitors?
Yes. The benchmark report names each of the top 20 competitors with their domain, AEO score and per-dimension gap. This is more useful than aggregate scores because it tells you exactly which specific site you need to outscore on which dimension to climb the ranking. The PDF report includes a side-by-side table you can drop into board or stakeholder presentations.
RUN THIS AUDIT FREE
Run this audit on your crypto site.
No signup, no credit card. Full 8-module report in 60 seconds.
Free first audit · No signup · 60 seconds · Full PDF report