The Web3 SEO Glossary.

The practice of optimizing content for citation in AI-generated responses from ChatGPT, Perplexity, Claude and similar engines. Distinct from SEO which optimizes for ranking in search engine results pages. AEO matters more for crypto than for any other vertical because crypto buyers research disproportionately through AI search.

See also: GEO · Citation Rate · AI Visibility Guide

A schema.org property of SoftwareApplication that specifies the type of application. For crypto pages, the correct values are FinanceApplication for wallet apps and DeveloperApplication for SDK and API documentation.

See also: SoftwareApplication · Token Schema Guide

A reference to a smart contract audit performed by a recognized firm such as Trail of Bits, OpenZeppelin, CertiK or Quantstamp. Counts as a Tier 1 YMYL trust signal for crypto sites. Should be linked with audit dates and PDF references on token information pages and product pages.

See also: Smart Contract Audit · Tier 1 Authority · YMYL

A reference from a high-authority source (DefiLlama, CoinGecko, audit firm reports) that AI search engines weight heavily for crypto-specific prompts. Authority citations are the fourth factor in the LLM citation model.

See also: Tier 1 Authority · LLM Citation Model · DefiLlama

A score measuring how harmful inbound links are to a domain. PBN clusters, link farms and crypto-only directory aggregators score as toxic and should be disavowed. The Web3 Backlink Toxicity Rubric is an open scoring framework documented for crypto context.

See also: PBN · Web3 Backlink Toxicity Rubric

An HTML link element specifying the preferred URL for indexable content. Critical for multi-chain documentation where the same content lives on multiple subdomains. Without canonicals, search engines see duplicate content across chains.

See also: Multi-Chain Canonical

OpenAI's AI search interface that retrieves live web pages and cites them in responses. Crawled by OAI-SearchBot rather than GPTBot which is the training crawler. Both should be allowed in robots.txt for full ChatGPT visibility.

See also: OAI-SearchBot · GPTBot

The percentage of category-relevant prompts where an AI search engine cites a given domain in its response. Primary AEO performance metric. Measured across ChatGPT, Perplexity and Claude separately to track per-LLM patterns.

See also: Prompt Set · AEO · Testing methodology

Anthropic's training crawler. Allow in robots.txt for Claude to learn from your content. Distinct from Claude-SearchBot which is the live retrieval crawler. Both should be allowed for full Claude visibility.

See also: robots.txt · robots.txt for AI bots

Google's standardized page experience metrics: LCP (Largest Contentful Paint) under 2.5 seconds, CLS (Cumulative Layout Shift) under 0.1, INP (Interaction to Next Paint) under 200 milliseconds. Foundation layer of the technical SEO check group.

See also: Audit dimensions

A schema.org type for crypto trading platforms. Used on exchange homepage and pricing pages with supportedAssets array, tradingFee and address PostalAddress properties. Specific token pages on the exchange should use FinancialProduct instead.

See also: FinancialProduct · CryptoExchange in depth

A leading DeFi data aggregator providing TVL and protocol metrics. Tier 1 authority source for crypto AI citation. Listing on DefiLlama covers approximately 30% of crypto AEO prompts because AI search engines cite DefiLlama heavily for any prompt involving DeFi data.

See also: Tier 1 Authority · TVL

Moz's proprietary score predicting ranking ability. Generic SEO metric that performs well for news, ecommerce and SaaS verticals. Less relevant for crypto where Tier 1 crypto authority sources weight more than generic Domain Authority for AI citation purposes.

See also: Tier 1 Authority · Crawlux vs Moz

Google's framework for evaluating content quality on YMYL pages. Implemented technically through Person schema with sameAs links to LinkedIn, GitHub and Twitter, audit firm citations and regulatory disclosure. Anonymous-founder crypto projects struggle to score E-E-A-T regardless of technical SEO.

See also: YMYL · Person Schema · sameAs

The primary Ethereum block explorer. Tier 1 crypto authority source. Contract verification on Etherscan is a YMYL trust signal for token information pages. Other chains have equivalent block explorers (Polygonscan, Solscan, Arbiscan).

See also: Tier 1 Authority · Smart Contract Audit

The ratio of direct factual statements (named entities, numbers, dates) to marketing language in content. Higher density correlates with higher AI citation rate. Aim for at least 3 named entities, numbers or dates per 100 words. Below that threshold AI engines treat content as marketing rather than reference.

See also: LLM Citation Model · Factual density patterns

A schema.org type for financial instruments including cryptocurrencies. The correct type for token information pages, replacing generic Product schema. Required properties: name, description. Recommended additions: category, provider, identifier (contract address), feesAndCommissionsSpecification.

See also: Schema Decision Tree · FinancialProduct in depth

Synonym for AEO. The practice of optimizing for citation in generative AI responses. GEO is used more in marketing communities; AEO is used more in technical SEO communities. Some practitioners distinguish AEO (broader, includes traditional answer engines) from GEO (narrower, generative AI specifically).

See also: AEO

A composite signal of public repository commit frequency, contributor count and release cadence. AI engines weight active GitHub activity as an is-this-project-alive signal for crypto, complementing traditional SEO freshness signals.

See also: YMYL · YMYL chapter

The Google AI training crawler. Allow in robots.txt for Gemini and other Google AI products to learn from your content. Distinct from regular Googlebot. Allowing one does not allow the other; both need explicit allow rules for full Google AI coverage.

See also: robots.txt

OpenAI's training crawler. Allow in robots.txt for ChatGPT to learn from your content. Distinct from OAI-SearchBot which retrieves live pages for ChatGPT search. Both should be allowed for full ChatGPT visibility.

See also: OAI-SearchBot · ChatGPT Search

The recommended format for embedding schema.org structured data in HTML pages. Server-render JSON-LD in initial HTML for AI compatibility. JSON-LD inserted by client-side JavaScript is invisible to most AI crawlers because 69% of AI crawlers cannot execute JavaScript.

See also: FinancialProduct · Token Schema Guide

The buyer mindset behind a search query. Crawlux uses 6 buckets specific to crypto: investigative (what is X), transactional (buy X, sell X), comparative (X vs Y), navigational (brand searches), educational (how does X work), regulatory (is X legal in Y).

See also: Keyword Intent module

The 4-factor model for predicting AI citation rate. Factor 1: schema correctness. Factor 2: factual density. Factor 3: robots.txt access for AI bots. Factor 4: authority citations from sources AI engines trust. The factors are multiplicative not additive; weakness in one factor reduces overall citation regardless of strength elsewhere.

See also: AEO · 4-factor model in depth

The pattern of keeping schema and content canonical to a chain-agnostic primary version. Per-chain subdomains (docs-bnb, docs-arbitrum) point canonical to the primary, avoiding duplicate facts. Most crypto sites lose canonical control when they expand to multi-chain documentation.

See also: Canonical Tag · Multi-chain handling

OpenAI's live retrieval crawler for ChatGPT search. Distinct from GPTBot which trains the model. Both should be allowed in robots.txt for full ChatGPT visibility. Allowing only one means partial coverage.

See also: GPTBot · ChatGPT Search

A schema.org type for the project entity itself. Used on homepage and About page with founders array, foundingDate, address PostalAddress and sameAs links to social profiles. Critical for E-E-A-T signals and project recognition in AI knowledge graphs.

See also: Person Schema · Org and Person in depth

A network of low-quality websites linking to a target site to manipulate rankings. PBN clusters are flagged as toxic by the Web3 Backlink Toxicity Rubric and should be disavowed. Detection signals: shared hosting patterns, registration overlaps, content thinness signatures, link velocity anomalies.

See also: Backlink Toxicity · Web3 Backlink Toxicity Rubric

Perplexity's web crawler. Allow in robots.txt for Perplexity to cite your content. Perplexity weights recency and source diversity heavily in citation decisions, more than ChatGPT or Claude do.

See also: robots.txt · robots.txt for AI bots

A schema.org type for individual people. Used on team and founder pages with sameAs linking to LinkedIn, GitHub and Twitter. Critical for E-E-A-T author signals. Anonymous-founder projects struggle to score E-E-A-T because Person schema with verified sameAs links cannot resolve.

See also: sameAs · E-E-A-T

A collection of category-relevant queries used to test AI citation rate. Crawlux uses 30+ prompts per category covering investigative, comparative, transactional and educational intents. Generic prompt sets miss crypto-specific citation patterns; category-tuned sets are required.

See also: Citation Rate · Prompt set design

The recommended audit frequency for crypto sites. The 90-day cycle balances catching drift in AI citation patterns (which shift faster than Google rankings) against avoiding noise from short-term fluctuations. Monthly is overkill except for active optimization phases.

See also: Quarterly cadence chapter

A text file at the site root specifying which crawlers can access which paths. For AEO, must explicitly allow GPTBot, OAI-SearchBot, ClaudeBot, Claude-SearchBot, PerplexityBot, Google-Extended and Applebot-Extended. CDN-level filtering can block bots even when robots.txt allows them; test with curl using each user-agent.

See also: GPTBot · ClaudeBot · PerplexityBot

A schema.org property linking an entity to its profiles on other sites. For Person schema, links to LinkedIn, GitHub and Twitter verify identity for E-E-A-T author signals. For Organization, links to social profiles verify the entity is real and active.

See also: E-E-A-T · Person Schema

The mapping of crypto page types to correct schema.org types. Token information pages use FinancialProduct. Exchange platforms use CryptoExchange. Wallets and SDKs use SoftwareApplication. Company pages use Organization. Team pages use Person. Articles use Article or TechArticle.

See also: Schema decision tree

A formal security review of on-chain code by firms such as Trail of Bits, OpenZeppelin or CertiK. Audit citation is a primary YMYL trust signal for crypto sites. Should be linked with audit dates and PDF references on token information and product pages.

See also: Audit Firm Citation · YMYL

A schema.org type for installable or hosted software. The correct type for crypto wallets (with applicationCategory FinanceApplication) and SDKs (with applicationCategory DeveloperApplication). Include operatingSystem, downloadUrl and aggregateRating where applicable.

See also: applicationCategory · SoftwareApplication in depth

The highest weighted citation sources for crypto AI search: DefiLlama, CoinGecko, CoinMarketCap, Etherscan, Polygonscan, Solscan, Trail of Bits, OpenZeppelin, CertiK, Quantstamp. AI engines cite these heavily for any prompt involving TVL, market data or security context.

See also: DefiLlama · Etherscan · Authority Citation

The total dollar value of assets deposited in a DeFi protocol. Sourced primarily from DefiLlama. A primary on-chain trust signal weighted heavily by AI search for DeFi prompts. Higher TVL with stable holder distribution scores higher than higher TVL with concentrated whale holdings.

See also: DefiLlama

An open scoring framework for evaluating crypto backlinks in crypto context. Tiers crypto authority sources (DefiLlama, CoinGecko, Etherscan, audit firms) higher than generic high-DA backlinks for AI citation purposes. Documented openly so other auditors can use it without Crawlux.

See also: Tier 1 Authority · Web3 Backlinks chapter

Google's category for content affecting users financial or physical wellbeing. Crypto is YMYL territory by definition because cryptocurrencies are financial instruments. YMYL pages require stronger E-E-A-T signals than other verticals: real founder identities, audit firm citations, regulatory disclosure where applicable.

See also: E-E-A-T · Audit Firm Citation