Resell white-label audits at 40% partner pricing.
Buy Team-tier audits at 40 percent partner pricing. Resell at your own retail rate. Custom branding, dedicated support and quarterly performance reviews. Apply with 50+ audits per quarter committed.
Reseller program key facts
Affiliate vs Reseller vs Direct
Three paths to bringing Crawlux to your audience. Affiliates earn commission on referred sign-ups. Resellers buy at partner pricing and resell at retail. Direct customers buy from Crawlux themselves. The table below shows the key differences.
| Feature | Affiliate | Reseller | Direct customer |
|---|---|---|---|
| Pricing | 25% commission | 40% partner discount | Standard retail |
| Cost per audit | $0 (commission only) | $29.40 (Team) | $25-49 |
| White-label branding | No | Yes | No |
| Customer relationship | Crawlux owns it | Reseller owns it | Direct with Crawlux |
| Customer support | Crawlux handles | Reseller first line | Crawlux handles |
| Billing | Customer pays Crawlux | Reseller pays Crawlux | Customer pays Crawlux |
| Minimum commitment | None | 50 audits per quarter | None |
| Dedicated partner manager | No | Yes | No |
| Setup | Self-serve | 5-day approval | Self-serve |
| Best for | Content creators | SEO agencies | In-house teams |
Partner pricing structure
Partner pricing scales with quarterly commitment. Standard reseller tier requires 50 audits per quarter and enables 40 percent off. Higher tiers reduce per-audit cost further. All pricing applies to Team-tier audits with white-label included.
$29.40per audit
50-149 audits per quarter
Team tier audit at 40 percent off retail. Standard onboarding, white-label included, dedicated partner manager. Suggested retail $75-$150 per audit.
- 40% partner discount
- White-label dashboard
- Net 30 payment terms
- $45-$120 typical margin
$24.50per audit
150-499 audits per quarter
50 percent partner discount. Quarterly performance review enables tier. Priority support queue. Co-marketing opportunities for case studies.
- 50% partner discount
- Priority support
- Net 60 payment terms
- Co-marketing budget
Customcontact us
500+ audits per quarter
Custom pricing and terms. Roadmap input. Direct partner manager. Optional API integration with reseller back-office. Joint go-to-market planning.
- Custom partner discount
- Roadmap influence
- API integration
- Joint marketing
Tier promotion is automatic
Volume tier kicks in retroactively when quarterly thresholds are met. The credit balance applies to next quarter audits. Strategic tier requires a separate contract amendment via [email protected].
White-label scope
White-label allows you to present Crawlux audits as your own service. The scope below shows what is rebrandable and what must remain attributed for legal and methodology reasons.
Rebrandable
- PDF report cover, logo and color palette
- Report header and footer brand elements
- Report contact details (your support email and team)
- Dashboard subdomain pointing to your URL
- Email notifications from your domain
- Customer-facing language replacing Crawlux brand
- Terms of service link to your own retail terms
Must remain attributed
- Methodology attribution in report footer
- "Powered by Crawlux methodology" mention
- Audit findings cannot be edited or filtered
- Score numbers and weighting cannot be modified
- Methodology document linked from report
- API responses include source attribution metadata
- Resellers cannot claim Crawlux as their own technology
Brand misrepresentation rules
Resellers cannot represent the Crawlux audit methodology as their own proprietary research, AI model or technology stack. Marketing language like "our methodology" is acceptable when describing the service offering; "we built this" is not when describing the underlying audit engine.
Responsibilities split
The reseller relationship divides responsibilities between the reseller and Crawlux. Resellers own the customer relationship; Crawlux operates the underlying platform. The split below covers the most common scenarios.
Edge cases handled by Crawlux
- Methodology disputes where the reseller's client questions audit accuracy beyond reseller capability to address
- Platform-wide incidents affecting audit availability or integrity (status page updates communicated to reseller)
- Security incidents affecting customer data per the security policy and DPA
- Legal requests targeting customer data (warrants, regulator inquiries) coordinated with reseller
- Methodology version changes that materially affect previously-delivered audit interpretations
- Subprocessor changes that require updated DPA disclosure to reseller's clients
Billing and settlement
Resellers are billed by Crawlux per audit consumed at partner pricing. Payment terms are Net 30 (Volume tier Net 60). Reseller bills the client separately at retail pricing. Crawlux is not involved in the reseller-to-client billing.
Late payment consequences
Invoices over 30 days past due trigger account suspension on day 31. Pending audits halt. Resolved invoices restore account within 1 business day. Repeated late payment may result in switch to prepaid pricing or account termination.
Dispute resolution
Three potential dispute scenarios in a reseller relationship: reseller versus client, reseller versus Crawlux and a triangulated dispute involving all three. Each has a different resolution path.
Termination
Reseller relationships can end voluntarily by either party with 30 days notice or for cause without notice. The transition rules below cover what happens to active client engagements when termination occurs.
Common reseller questions
Six questions covering affiliate vs reseller distinction, application process, white-label scope, support split, retail pricing freedom and dispute handling.
What is the difference between affiliate and reseller?
Affiliates earn commission by referring customers to Crawlux who pay Crawlux directly. Resellers buy audits at partner pricing and resell them to clients at retail or markup. Resellers handle billing, support and the customer relationship. Crawlux is a backend service. Resellers must apply and qualify; affiliates are open to all.
How do I become a reseller?
Apply at [email protected] with your agency profile, service offerings and projected audit volume. Minimum qualification is 50 audits per quarter committed. Approval typically takes 5 business days. Approved resellers sign a separate Reseller Order Form with payment terms and dedicated partner manager assignment.
What does white-label include?
White-label covers report PDF branding (your logo, colors, contact details replacing Crawlux branding) and dashboard subdomain (audits.youragency.com pointing to Crawlux). Methodology attribution remains in the report footer per intellectual property rules. Crawlux brand is not advertised to your client.
Who handles client support and refunds?
Resellers are the first line of support for their clients. Resellers handle client questions about reports, methodology context and refund requests. Crawlux supports resellers (not direct clients) on technical issues, methodology questions and platform problems. Refund requests follow the standard Crawlux refund policy via the reseller account.
Can I set my own retail prices?
Yes. Resellers set their own retail prices, packages and bundling. Common patterns include flat-fee retail audits ($75-$150 per domain), audit plus consultation packages ($300-$500) and audit-plus-implementation retainers ($1500+). Resellers cannot misrepresent the audit as their proprietary technology.
What if I have a dispute with a client?
Disputes between reseller and reseller's client are between those parties. Crawlux provides reasonable support to verify audit data accuracy or methodology. If the dispute concerns Crawlux platform issues (not reseller service quality), Crawlux may engage directly. Documented disputes via [email protected].
Reseller program contact
Apply to the program, request volume tier review, schedule a partner intro call or report a billing issue via the partners team.
Reseller program contact
Application: [email protected]
Subject line: "Reseller application" plus agency name
Required: agency profile, audit volume estimate, target client industries
Approval window: 5 business days
For affiliate program (commission-based referrals), see the affiliate terms. For service terms, see the terms of service. For data handling, see the DPA.
Apply to the reseller program
40 percent partner discount on white-label Team-tier audits. Dedicated partner manager. Quarterly performance review enables 50 percent at volume. Apply with 50+ audits per quarter committed.
Reseller Agreement v1.0 · Effective April 13, 2026 · 40% standard · 50% volume tier