Crawlux publishes 12 pillar guides covering the full crypto SEO surface

LONDON · MAY 6, 2026

The category needed this. Generic SEO guides do not cover the crypto-specific signals that move the needle. Crypto SEO content on the open web is fragmented, inconsistent, and frequently wrong on the technical details that matter most (schema implementation, AI crawler policy, jurisdiction disclosure). The 12 pillar guides cover the surface area systematically. Each guide is long-form, fully cross-referenced, with worked examples drawn from the Crawlux audit corpus.

The 12 guides at launch. Crypto SEO covers the core technical foundation: indexability, schema, internal linking, page speed and the crypto-specific overlays each requires. AEO for Web3 covers AI search visibility across ChatGPT, Perplexity and Claude with crypto-specific prompt patterns. Token Schema covers FinancialProduct, CryptoCurrency and CryptoExchange JSON-LD field by field. YMYL for Crypto covers regulatory disclosure, team transparency, audit-firm citation and jurisdiction clarity. DePIN SEO covers Place-Organization-Token schema triangulation for physical-infrastructure projects.

The remaining seven cover narrower verticals. DeFi SEO for lending protocols, DEXes and yield platforms. NFT SEO for marketplaces and collections. DAO SEO for governance interfaces and treasury pages. Stablecoin SEO for reserve disclosure and peg transparency. RWA Tokenization SEO for the regulatory-disclosure-heaviest category in crypto. L2 SEO for rollup ecosystems, bridges and sequencer pages. Wallet SEO for self-custody, hardware and smart wallets.

What makes these different from generic SEO content. Every recommendation in every guide is calibrated against the Crawlux audit corpus. When a guide claims that adding FinancialProduct schema lifts cite rate by 2.4x, the number is sourced from 1,400 audited token pages. When a guide recommends a specific robots.txt pattern, the pattern is tested against current ChatGPT, Perplexity and Claude crawler behaviour as of the publication date. Every claim ships with the data and the methodology. Disagreements are welcome. Vague best-practice statements without data behind them are not.

The licensing matters. All 12 guides are released under Creative Commons Attribution-ShareAlike (CC BY-SA). Other agencies, in-house teams and even competing audit tools are free to quote, paraphrase, translate and build on the material as long as attribution is preserved and derivatives remain under the same license. The pattern matches the methodology publication coming on April 28: open foundation, paid execution. The point is not that Crawlux owns crypto SEO. The point is that crypto SEO becomes a category with shared vocabulary, shared frameworks and shared data, faster than it would without published guides.

Each guide includes worked examples. The Token Schema guide shows the exact JSON-LD for a stablecoin reserve disclosure, a DEX trading pair page and a DAO governance proposal. The AEO for Web3 guide includes the 23-prompt set Crawlux runs against ChatGPT, Perplexity and Claude with the engine-specific calibration notes. The DePIN SEO guide includes the Place-Organization-Token schema template extracted from the World Mobile Token case study. Examples are copy-paste-ready, not pseudocode.

The depth is intentional. Each guide ranges from 4,000 to 7,500 words. The format is reference documentation, not blog content. Tables of contents are linkable. Internal cross-references between guides surface where one guide builds on another (the Token Schema guide assumes the reader has read the Crypto SEO guide, for example). Every external claim is sourced inline with link-out to the underlying data or research.

The library lives at crawlux.com/guides. Each guide is also indexed at crawlux.com/resources/glossary which has been expanded to 41 defined terms with DefinedTermSet schema. The combination (pillar guides plus glossary) is the canonical Crawlux knowledge layer. New guides will be added quarterly as new verticals emerge. The next planned additions: Memecoin SEO (Q3 2026), Identity Protocol SEO (Q3 2026), Restaking SEO (Q4 2026). The library will keep expanding as the category does.

Crawlux is the world's first automated SEO audit tool built for Web3, DeFi and blockchain. The platform runs 23 analyzers across 6 check groups including AI visibility testing across ChatGPT, Perplexity and Claude. Free tier available. Paid tiers from $25 per audit. More at crawlux.com.