TG3 Agency crosses 200 crypto client milestone, Crawlux now primary audit tool across engagements

LONDON · MAY 5, 2026

TG3 Agency, the parent agency of Crawlux, today announced it has crossed 200 active crypto client retainers since founding in 2012. The 200th retainer signed in early May 2026, a layer-2 chain that engaged TG3 for content strategy and SEO across both English and Mandarin markets. The milestone caps 13 years of TG3 specialization in Web3 marketing.

Crawlux now serves as the primary audit tool in every TG3 client engagement. Onboarding for new TG3 retainers starts with a full Crawlux Pro audit, generating the priority fix list that drives the first 30 to 60 days of engagement. The agency reports 4.2x faster client onboarding compared to its pre-Crawlux workflow, citing audit findings as the anchor that previously required 2 to 3 weeks of manual diagnostic work.

The TG3 to Crawlux relationship runs both directions. Beyond automating TG3 internal audit work, Crawlux serves as a top-of-funnel acquisition channel for the agency. Teams that run the free Crawlux audit and need help shipping fixes increasingly engage TG3 for execution support. 23% of TG3 new business inbound in the past 60 days came through Crawlux audit funnel referrals, up from 0% pre-launch. The funnel works because the audit produces a concrete fix list that immediately surfaces the engagement scope.

Named TG3 client examples from the 200 retainer book (with permission to disclose): Berachain, Pendle Finance, Eigenlayer, Symbiotic, Renzo Protocol, Initia, Sui Foundation, Aptos Foundation and roughly 30 other named protocols. The full client roster includes a mix of layer-1 chains, DeFi protocols, restaking platforms, wallets, NFT projects and crypto media properties. Vertical distribution roughly matches the broader crypto market with slight overweighting toward DeFi and restaking.

The decision to build Crawlux as a separate brand rather than as a TG3 internal tool came in late 2024 after the agency repeatedly observed clients adopting agency-built audit reports as their internal benchmark documents. The audit pattern had productization-grade utility independent of the agency relationship. Crawlux launched private alpha in February 2026 specifically to make the methodology accessible to teams that did not need or could not afford full agency retainers.

The Crawlux GA pricing at $25 per audit reflects the productization choice. Agency retainer engagements remain a separate product at typical TG3 retainer pricing. Crawlux serves the market segment that needs methodology access without full agency operations support. The two products serve complementary needs rather than competing offerings. Teams move from Crawlux to TG3 when they need execution help. Teams move from TG3 to Crawlux when retainers complete and they want ongoing monitoring without retainer cost.

TG3 Agency operates from London and Dubai with a team across both offices. Crawlux operates as a separate brand under the same parent group with shared methodology and engineering team. The 200-client milestone marks the largest crypto-specialized agency retainer book at the time of announcement based on publicly available agency data. More information about TG3 at tg3agency.com. More about Crawlux at crawlux.com.

Crawlux is the world's first automated SEO audit tool built for Web3, DeFi and blockchain. The platform runs 23 analyzers across 6 check groups including AI visibility testing across ChatGPT, Perplexity and Claude. Free tier available. Paid tiers from $25 per audit. More at crawlux.com.